Four intelligent modes powered by a proprietary 5-stage launch excellence framework—designed around the question: What matters to YOU, right now?
Launch Copilot adapts to your immediate needs while maintaining strategic coherence across your entire launch journey. Whether you need strategic guidance, deliverable creation, quality assurance, or enterprise orchestration—the platform meets you where you are.
Access one of four intelligent modes based on your current task—strategic coaching, deliverable creation, quality review, or enterprise governance. The platform adapts to your immediate context while maintaining launch-wide coherence.
Organized around actual launch work patterns across functional and oversight workstreams. Each "job" maps to specific tools, templates, and guidance—ensuring teams spend time on high-value work, not searching for resources.
Proprietary framework guiding launches from Insight through Ambition, Readiness, Activation, to Impact. Each stage has distinct objectives, success criteria, and timing relative to your Launch Clock—ensuring phase-appropriate work.
Purpose-built AI that understands pharmaceutical launches—therapeutic areas, regulatory pathways, market dynamics, and stakeholder landscapes. Not generic automation, but pharma-specific expertise embedded in every recommendation.
Our proprietary framework structures pharmaceutical launches into five distinct stages, each with clear objectives, decision requirements, and success criteria. Timing is referenced relative to your launch date, ensuring precise coordination across global teams and markets.
All timing is referenced relative to your launch date (L), enabling precise coordination across teams and markets regardless of where they are in their journey. The Launch Clock creates universal temporal language—whether you're at L-18 months or L+6, everyone understands urgency, sequencing, and dependencies in relation to your most critical milestone.
Understand reality with brutal honesty: market dynamics, patient journeys, access barriers, competitive landscape, and strategic risks that will determine your path to success.
Define "how we will win" with clear positioning, resource alignment, success criteria, and organizational commitment to a specific future state.
Build capabilities and organizational alignment required to execute the ambition—from field training to payer materials to systems integration and stakeholder enablement.
Deploy in-market to accelerate uptake through coordinated medical, commercial, and market access execution at moments that matter most for adoption.
Measure, optimize, and accelerate results while locking in sustainable advantage. Capture systematic learnings to strengthen future launches across your portfolio.
Launch Copilot adapts to the specific task at hand through four distinct modes, each optimized for different types of launch work. Click each mode to explore its capabilities.
Your AI launch strategist that helps teams think through complex decisions, evaluate trade-offs, and navigate launch challenges with pharmaceutical-specific expertise. Guide Mode asks the right questions, surfaces relevant considerations, and provides framework-based coaching.
Transform strategic insights into high-quality launch deliverables 40-50% faster. Builder Mode creates medical education content, brand positioning, payer value stories, field tools, and executive briefings that align with your launch strategy and therapeutic area requirements.
Systematic quality assessment that catches gaps, inconsistencies, and compliance issues before they reach stakeholders. Reviewer Mode applies pharmaceutical launch best practices and your organization's standards to every deliverable through rigorous pressure testing.
Enterprise-grade launch governance providing portfolio visibility, dependency management, and automated status synthesis. Orchestrator Mode ensures executives have the intelligence they need while minimizing coordination overhead for teams.
Launch Copilot structures launch work around the actual jobs pharmaceutical teams need to accomplish—not generic project management categories. This Jobs-to-Be-Done framework ensures teams have the right tools, templates, and guidance for each distinct type of launch work.
Launch Copilot supports every phase of your pharmaceutical launch with intelligent automation, strategic guidance, and systematic knowledge capture—building your organization's launch capability with each product.
Set up your launch system using our 5-stage framework. Select product archetype, therapeutic area, target indications, and launch markets. Launch Copilot proposes tailored launch playbook with phase-appropriate success criteria, regulatory pathway considerations, and cross-functional workstream structures based on comparable pharmaceutical launches in your therapeutic area. Initial risk assessment identifies potential challenges before detailed planning begins.
Builder Mode accelerates creation of launch materials across all functions. Teams in medical affairs, commercial, market access, and operations generate content using therapeutic area-specific templates. AI auto-populates content from clinical trial data, market research, regulatory submissions, and HEOR evidence. Medical education materials, payer value stories, HCP engagement plans, and patient support program designs are created with embedded compliance guidance and quality checks.
Reviewer Mode performs comprehensive gap and risk checks against therapeutic area success criteria, regulatory requirements, and internal brand standards. Scientific accuracy is validated against approved labeling. Promotional claims are checked for regulatory compliance. Cross-functional alignment is verified. One-click remediation applies AI-generated improvements while maintaining human-in-the-loop approval for critical decisions. All changes are logged in complete audit trail.
Orchestrator Mode keeps all workstreams aligned throughout the process. Tracks dependencies, ownership assignments, and milestone deadlines automatically across all functions. Early-warning indicators surface potential blockers—supply chain constraints, regulatory delays, payer access challenges—weeks before critical dates. Leadership readiness dashboards update in real-time as work progresses. Scenario planning capabilities enable rapid response to emerging risks, maintaining strategic coherence even as circumstances change.
Integration delivers lasting value beyond individual launches. Launch assets, performance metrics, competitive intelligence, and post-launch insights automatically feed your Launch Center of Excellence. Best practices identified during execution are tagged and indexed. Templates are updated based on real-world outcomes. Lessons learned flow systematically into future launches, creating compounding institutional knowledge that makes your organization's launch capability stronger with each product commercialization.
See how Launch Copilot transforms pharmaceutical launch execution with your actual context